Start With What Matters Most: The Right Order for Your Skincare Routine

When it comes to skincare, the first product your bare skin absorbs is the one that works the hardest. This means the order of your routine is just as important as the products you choose.

After cleansing—morning and night—always apply the product that targets your biggest skin concern first.
This ensures maximum absorption and the best possible results.

What if you have more than one concern?

No problem! Simply alternate which product you apply first.

For example:

• If you're targeting fine lines and dark spots, apply your wrinkle-care serum first in the morning.

• In the evening, start with your dark-spot treatment.

By switching the order, each concern gets equal attention and your skin receives the full benefit of both formulas.

Skincare works best when it’s thoughtful, consistent, and tailored to you—so let your routine follow your skin’s priorities.