Is the Sun Damaging Your Hair?

If you love spending time outdoors but rarely wear a hat or use UV protection for your hair, your hair could be paying the price.

Did you know that your hair can receive up to twice as much UV exposure as your face?

Just like your skin, your hair is affected by the sun. Prolonged UV exposure can leave hair feeling dry, rough, dull, and more prone to breakage by weakening the hair's protective outer layer.

Give Your Hair the Care It Deserves

If your hair has been exposed to the sun, the key is to replenish moisture and nourishment with an intensive hair treatment.

The XTRUE Hair Mask is formulated with luxurious beauty ingredients that deeply condition the hair, helping restore softness, shine, and manageability after daily environmental stress.

For an even more indulgent treatment, generously apply the hair mask after shampooing, then wrap your hair in a warm towel or shower cap for a few minutes. The gentle warmth helps the nourishing ingredients absorb more effectively, leaving your hair feeling silky smooth and beautifully hydrated.

Infused with Phytoncide Beauty Serum and the calming scent of Hinoki, the XTRUE Hair Mask transforms your hair care routine into a relaxing Shinrin-yoku (forest bathing) experience.

Healthy, radiant hair starts with daily care—and a little extra love after time in the sun.